eTail Canada 2014 (past event)
05 - 07 May, 2014
Hyatt Regency Toronto, Toronto, ON
Contact Us: 1.646.200.7530
Day 1
08:15 - 08:50 Continental Breakfast & Registration
08:50 - 08:55 Welcome Remarks
08:55 - 09:15 Creating The Endless Aisle For Your eCommerce Website
• Delivering business value with more merchandise assortment while maintaining ease of site usability
• Making the best use of your brand’s inventory—deciding which UPC codes are most valuable to expand your selection
• Implementing processes to accelerate the number of SKUs put onsite
09:15 - 09:35 The Feed Economy – Driving Business Results In A Mobile First World
Facebook’s News feed has become a user’s personalized newspaper, curated by family, friends, and the brands they care about, creating an opportunity for retailers to share relevant and timely content for people to discover. In this session Josh Bloom, Group Director of Retail, will provide insight into how retailers can accomplish their business goals in the News feed economy and mobile first world.
Steve Irvine
Group Director, Global Marketing Solutions09:35 - 09:55 It’s Different Here….Oh Really?
• How Mobile and tablet adoption and usage trends in Canada differ to the US.
• The real issues that lead Canadian’s online shoppers to abandon their cart and how these differ versus US online shoppers
• How savvy retailers in Canada are embracing the age of the customer
• The factors driving Canadian online retail growth
• How consumer expectations in Canada are rapidly changing
09:55 - 10:25 Morning Refreshment & Networking Break
10:25 - 12:30 Roundtable Discussions (First 5 Rotations)
Marc Smith Director, eCommerce Market Development Canada Post
Chris Hooven Sr. Vice President of Sales & Business Development OSF Global Services
Guillaume Bouchard CEO iProspect Canada
Annette Warring President Aegis Media Canada
Michael Turcsanyi President OrderDynamics Corp
Rajen Ruparell Senior Vice President of Global Sales / Co-Founder Groupon International Groupon, Inc.
Olivier Goulon Associate Director makazi group
Paresh Vadavia Co-Founder & Director of Affiliate Marketing OPMpros.com
Ramsey Mansour VP of Marketing Purolator
David Johnson Sales Director eCommera
Curt Weaver Sales Engineer eCommera
1. Optimizing Delivery Convenience By Product Category
Marc Smith, Director, eCommerce Market Development, Canada Post
2. Ecommerce Platforms For Omnichannel Excellence
Chris Hooven, SVP, Sales & Business Development, OSF Global Services
3. From Search Engine Optimization To Search Experience Optimization: The New Reality Of Search
Guillaume Bouchard, CEO, iProspect Canada; Annette Warring, President, Aegis Media Canada
4. The Retail Order Management Imperative: Why OMS Is Playing A Pivotal Role In Cross-Channel Revenue Growth
Michael Turcsanyi, President, OrderDynamics Corp
5. Enabling An Efficient Retailer Distribution Model To Support eCommerce Growth
Ramsey Mansour, VP of Marketing, Purolator
6. RTB And Data Marketing: Leveraging Your Data To Optimize Your Acquisition And Loyalty Campaigns
Olivier Goulon, Partner and Co-Founder, makazi group
7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition
Rajen Ruparell, Co-founder, Groupon International (Citydeal), SVP Global Sales Groupon
8. A Road Map to Building a Successful Affiliate Marketing Program
Paresh Vadavia, Co-Founder & Director of Affiliate Marketing, OPMpros.com
9. Revealed: The Critical Connections of eCommerce
David Johnson, Sales Director, eCommera
Curt Weaver, Sales Engineer, eCommeraRajen Ruparell
Senior Vice President of Global Sales / Co-Founder Groupon InternationalGroupon, Inc.
Olivier Goulon
Associate Directormakazi group
12:30 - 13:30 Luncheon For All Attendees In The King Street Social Restaurant
1. Optimizing Delivery Convenience By Product Category
Marc Smith, Director, eCommerce Market Development, Canada Post
2. Ecommerce Platforms For Omnichannel Excellence
Chris Hooven, Sr. Vice President of Sales & Business Development, OSF Global Services
3. From Search Engine Optimization To Search Experience Optimization: The New Reality Of Search
Guillaume Bouchard, CEO, iProspect
Annette Warring, President, Aegis Media Canada
4. The Retail Order Management Imperative: Why OMS Is Playing A Pivotal Role In Cross- Channel Revenue Growth
Michael Turcsanyi, President, OrderDynamics Corp
5. Enabling An Efficient Retailer Distribution Model To Support eCommerce Growth
Executive Presenter, Purolator
6. RTB And Data Marketing: Leveraging Your Data To Optimize Your Acquisition And Loyalty Campaigns
Olivier Goulon, Partner and Co-Founder, makazi group
7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition
Rajen Ruparell, Co-founder Groupon International (Citydeal), SVP Global Sales Groupon
13:30 - 15:05 Roundtable Discussions (First 3 Rotations)
Marc Smith Director, eCommerce Market Development Canada Post
Chris Hooven Sr. Vice President of Sales & Business Development OSF Global Services
Guillaume Bouchard CEO iProspect Canada
Annette Warring President Aegis Media Canada
Michael Turcsanyi President OrderDynamics Corp
Rajen Ruparell Senior Vice President of Global Sales / Co-Founder Groupon International Groupon, Inc.
Olivier Goulon Associate Director makazi group
Paresh Vadavia Co-Founder & Director of Affiliate Marketing OPMpros.com
David Johnson Sales Director eCommera
Curt Weaver Sales Engineer eCommera
1. Optimizing Delivery Convenience By Product Category
Marc Smith, Director, eCommerce Market Development, Canada Post
2. Ecommerce Platforms For Omnichannel Excellence
Chris Hooven, Sr. Vice President of Sales & Business Development, OSF Global Services
3. From Search Engine Optimization To Search Experience Optimization: The New Reality Of Search
Guillaume Bouchard, CEO, iProspect
Annette Warring, President, Aegis Media Canada
4. The Retail Order Management Imperative: Why OMS Is Playing A Pivotal Role In Cross- Channel Revenue Growth
Michael Turcsanyi, President, OrderDynamics Corp
5. Enabling An Efficient Retailer Distribution Model To Support eCommerce Growth
Executive Presenter, Purolator
6. RTB And Data Marketing: Leveraging Your Data To Optimize Your Acquisition And Loyalty Campaigns
Olivier Goulon, Partner and Co-Founder, makazi group
7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition
Rajen Ruparell, Co-founder Groupon International (Citydeal), SVP Global Sales Groupon
Rajen Ruparell
Senior Vice President of Global Sales / Co-Founder Groupon InternationalGroupon, Inc.
Olivier Goulon
Associate Directormakazi group
15:05 - 15:40 Afternoon Refreshment & Networking
1. Optimizing Delivery Convenience By Product Category
Marc Smith, Director, eCommerce Market Development, Canada Post
2. Ecommerce Platforms For Omnichannel Excellence
Chris Hooven, Sr. Vice President of Sales & Business Development, OSF Global Services
3. From Search Engine Optimization To Search Experience Optimization: The New Reality Of Search
Guillaume Bouchard, CEO, iProspect
Annette Warring, President, Aegis Media Canada
4. The Retail Order Management Imperative: Why OMS Is Playing A Pivotal Role In Cross- Channel Revenue Growth
Michael Turcsanyi, President, OrderDynamics Corp
5. Enabling An Efficient Retailer Distribution Model To Support eCommerce Growth
Executive Presenter, Purolator
6. RTB And Data Marketing: Leveraging Your Data To Optimize Your Acquisition And Loyalty Campaigns
Olivier Goulon, Partner and Co-Founder, makazi group
7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition
Rajen Ruparell, Co-founder Groupon International (Citydeal), SVP Global Sales Groupon
15:40 - 15:50 Chairperson's Afternoon Address
15:50 - 16:10 Creating A Seamless Experience When Shipping To The Consumer
16:10 - 16:40 Using Multi-Channel Technology To Link The Online And In-Store Experience
• Attain in-store information, customer data to build an accurate customer profile
• Use tablets and kiosks in-store to optimize the shopping experience and explain your product in detail
• Embrace and complying with customer self-service and adapting to shoppers’ new show-rooming habits
• Discover what tools you need to execute: mobile technology, store check-ins, iPads, and how to prioritize what’s needed most
Tara Conway
Director of ECommerceToys R Us Canada
16:40 - 17:10 Creating And Maintaining Omni-Channel Strategies To Generate Long-Term Growth For Your Brand
• Carrying the same brand message through multiple online channels
• Web content
• Search
• Social media
• Articulating the value to key stakeholders of consistent omni-channel contact strategies for long-term growth
• Building logistics for in-store pick-up and ship from store
• Understanding an effective omni-channel approach doesn’t necessarily generate an immediate ROI for your business