Krista Collinson

Krista Collinson serves as Vice President, Logistics, Ecommerce and Business Development, for Toysrus Canada. In this role, she works with the Canadian executive team on the development of short- and long-term logistics, supply chain and Omni-channel strategy for the business. She is recognized globally in the Toysrus family as being a key global leader in Omni channel, supply chain, technology and logistics, successfully leading the way for many countries, in new strategic initiatives within the company. Krista is an accomplished professional, with over 20 years of retail experience. She has proven track record of increasing revenues, profits and market share through savvy business and infrastructure initiatives. She has proven track record in Canada in the digital space, where she has been building for the future and integrating ecommerce within the retail business to delivering a best in class omni channel experience for customers. She recognizes the impact of inefficiencies in the business as it impacts the most important part of the value chain, the customer. With the transformation of supply chain automation and merchandise operations under her umbrella, she is moving the organization to demand driven supply chain methods in inventory management, forecasting and replenishment. Krista is an avid fundraiser, chairing the Toysrus Golf Classic for the past five years, and has served on the Board of Directors for Starlight (Ont) from Feb 2012 to July 2013, also served as co-chair of their Gala Fundraising committee. Krista is a Certified Management Accountant and holds a bachelor’s degree in Business Administration from Brock University.