Olivier Goulon

Associate Director
makazi group

A graduate of EM Lyon (business school) (1995), Olivier GOULON began his career as an international product manager with L’Oréal, and subsequently became Marketing Director for Europe at Atari (video games), before founding LSP in 2000, a video games developer that he sold in 2004 to the Canadian group Hip Interactive, of which he became Vice President of Global Publishing and CEO for Europe. He then created 6PM, a performance-based marketing agency belonging to the Fullsix group, the European leader in relationship marketing. He co-founded Gamned!, a company acquired in 2013 by MAKAZI Group, of which he has become an Associate Director.

Check out the incredible speaker line-up to see who will be joining Olivier.

Download The Latest Agenda

Day 1

Monday, May 5th, 2014

10:25 Roundtable Discussions (First 5 Rotations)

1. Optimizing Delivery Convenience By Product Category

Marc Smith, Director, eCommerce Market Development, Canada Post

2. Ecommerce Platforms For Omnichannel Excellence

Chris Hooven, SVP, Sales & Business Development, OSF Global Services

3. From Search Engine Optimization To Search Experience Optimization: The New Reality Of Search

Guillaume Bouchard, CEO, iProspect Canada; Annette Warring, President, Aegis Media Canada

4. The Retail Order Management Imperative: Why OMS Is Playing A Pivotal Role In Cross-Channel Revenue Growth

Michael Turcsanyi, President, OrderDynamics Corp

5. Enabling An Efficient Retailer Distribution Model To Support eCommerce Growth

Ramsey Mansour, VP of Marketing, Purolator

6. RTB And Data Marketing: Leveraging Your Data To Optimize Your Acquisition And Loyalty Campaigns

Olivier Goulon, Partner and Co-Founder, makazi group

7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition

Rajen Ruparell, Co-founder, Groupon International (Citydeal), SVP Global Sales Groupon

8. A Road Map to Building a Successful Affiliate Marketing Program

Paresh Vadavia, Co-Founder & Director of Affiliate Marketing, OPMpros.com

9. Revealed: The Critical Connections of eCommerce

David Johnson, Sales Director, eCommera

Curt Weaver, Sales Engineer, eCommera

13:30 Roundtable Discussions (First 3 Rotations)

These interactive sessions are your opportunity to learn about the most innovative eCommerce and omni-channel solutions on the market. Each table will have a specific theme, and you will get to learn from all speakers and network in this relaxed setting. A highlight of the eTail Canada program, roundtable discussions are your best opportunity to idea-share with your peers.

1. Optimizing Delivery Convenience By Product Category
Marc Smith, Director, eCommerce Market Development, Canada Post

2. Ecommerce Platforms For Omnichannel Excellence
Chris Hooven, Sr. Vice President of Sales & Business Development, OSF Global Services

3. From Search Engine Optimization To Search Experience Optimization: The New Reality Of Search
Guillaume Bouchard, CEO, iProspect
Annette Warring, President, Aegis Media Canada

4. The Retail Order Management Imperative: Why OMS Is Playing A Pivotal Role In Cross- Channel Revenue Growth
Michael Turcsanyi, President, OrderDynamics Corp

5. Enabling An Efficient Retailer Distribution Model To Support eCommerce Growth
Executive Presenter, Purolator

6. RTB And Data Marketing: Leveraging Your Data To Optimize Your Acquisition And Loyalty Campaigns
Olivier Goulon, Partner and Co-Founder, makazi group

7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition
Rajen Ruparell, Co-founder Groupon International (Citydeal), SVP Global Sales Groupon