Steve Irvine

Steve Irvine is Group Director of Global Vertical Strategy Facebook where he manages a team focused on building trusted advisory relationships with C-level decision makers at some of the largest brands and agencies in Canada. Steve is a seasoned executive and successful entrepreneur with a track record of success in the digital and social media marketing industry. Prior to joining Facebook, Steve was the co-founder and CEO of 80/20 Solutions. An innovative web-based marketing software company that helped industry-leading brands and agencies build more profitable and loyal consumer relationships through multi-channel 1:1 marketing automation, dynamic campaign management and real-time performance measurement. Steve is a former senior strategic advisor on technology, new media and social marketing to the managing director of IMG, the world's largest entertainment, sports and Media Company. Prior to IMG, Steve was the CEO of Motion Media Interactive, where he worked with large strategic accounts such as Microsoft, Sprint and Sun Media to drive innovative new digital revenue streams for traditional media companies. Steve started his career in the financial sector as a technology analyst and was one of the early champions of the cloud computing model. He is an academic, all-Canadian graduate, from York University in Toronto.