eTail Canada 2014 (past event)
05 - 07 May, 2014
Hyatt Regency Toronto, Toronto, ON
Contact Us: 1.646.200.7530
Day 3
08:00 - 08:40 Continental Breakfast & Registration Sponsored By Sailthru
08:40 - 08:45 Welcome Remarks
08:45 - 08:55 Chairperson’s Opening Address
Donald Robinson
VP of SalesRakuten MediaForge
08:55 - 09:15 Utilizing Data To Create Highly Personalized Interactions
• Geo-targeting website content and email messaging to deliver relevant material and high conversions
• Showing customers the right thing at the right time using data driven merchandising
• Using purchasing patterns to inform your marketing calendar
• What a user’s platform says about their buying habits and how you can build your site to benefit
• Tapping into media buzz to anticipate demand
09:15 - 09:35 The Last Mile: The Digitization Of Physical Commerce
09:35 - 09:55 Analyzing A Brand’s Journey With Authentic Digital Engagement
• How quickly love and trust can be lost in digital
• How important it is to engage, make people feel heard
• How to show up authentically and create an emotional attachment.
• How to deliver and measure engaging experiences
09:55 - 10:30 Morning Refreshment & Networking Break In The Solutions Zone
10:30 - 11:00 Panel Discussion: How To Determine Where Your Time Is Best Spent On Social Platforms
Stephen Price
Web ManagerSnuggle Bugz
Chris Parsons
Director of MarketingNewegg Canada
11:00 - 11:20 Transform Your User Experience By Delivering Real Omnichannel Relevance To Optimize Engagement And Conversion
54& ofCxOs foresee a major change in the business landscape to a focus on customers as individuals. Over the next 3-5 years therse people say their priorities will be customer experience management and e-commerce. Yet 82% of CMOs feel underprepared for the current and coming dat a explosion says IBM.
Relevance has already become a competitive differentiator and will become table stakes.
Learn what you can do today to achieve true 1:1 interactions across channels, using the data from existing interactions with customers and prospects, to create user-centric personalization that drives key KPIs such as revenue.
Neil Capel
Founder and CEOSailthru
11:20 - 12:10 Q & A Interactive Roundtable Discussions
1. Driving Canadian Purchase Behavior With Customer Experience Enhancements
Sean C. Clark, President and Co-Founder, ShoeMe.ca
2. Analyzing A Brand’s Journey With Authentic Digital Engagement
Nancy Richardson, VP, Global Digital & Brand Strategy, lululemon athletica
3. The Last Mile: The Digitization Of Physical Commerce
Rick Chavie, Vice President, OmniCommerce,hybris, an SAP Company
4. How To Determine Where Your Time Is Best Spent On Social Platforms
Anand Modha, Head of Communications, PR and Social Media Management, Mondetta Performance Gear; Stephen Price, Web Manager, Snuggle Bugz
5. How To Determine Where Your Time Is Best Spent On Social Platforms
David Nagy, VP, Marketing, Live Out There; Chris Parsons, Country Manager, Newegg.ca
6. Beyond The Rack’s Mobile App Development Story
Richard Cohene, Director of Marketing and Business Development, Beyond the Rack
7. Scaling For Success: Structuring Talent And Technology For High Growth
Richard Sejean, Director of E-Commerce, Browns Shoes
8. Mobile Applications—Is The Return On Engagement Justifying The ROI?
Dave McLean, Director, Product Development, Indigo; Fraser Mackay, VP eChannels Delivery, CIBC; Bal Sahjpaul, Head of eCommerce, Air Canada; Martin Priest, Manager, Online Business Development, Lowe’s Canada
9. Addressing Your Staffing Challenges In A Digitally Optimized Environment
Josh Johnston, eCommerce Manager, London Drugs; Lara Skripitsky, Director, Digital Marketing, Johnson & Johnson; Tanbir Grover, Senior Director, eCommerce, Lowe’s Canada
10. Transform Your User Experience By Delivering Real Omnichannel Relevance To Optimize Engagement And Conversion
Neil Capel, CEO, Sailthru12:10 - 13:10 Luncheon For All Attendees In The King Street Social Restaurant
13:10 - 13:20 Chairperson’s Afternoon Address
13:20 - 13:40 Scaling for Success: Structuring Talent and Technology for High Growth
• Formalize a strategic direction
• Build the right internal and external structures
• Leverage the most fitting technological solutions and processes
13:40 - 14:10 Panel Discussion: Addressing Your Staffing Challenges In A Digitally Optimized Environment
• Outlining the skill sets required for successful staffing of your digital marketing team
• Creative talent
• Digital experience
• Knowledge of computer code
• Finding and hiring the right talent with a cross-functional business-first mind-set
• Streamlining your communications across departments to promote cross-pollination of initiatives and innovation
Josh Johnston
Ecommerce ManagerLondon Drugs
14:10 - 14:30 Budgeting Resources To Protect and Promote Your Brand Across Traditional And Social Channels
• Explore effective strategies for avoiding brand dilution while remaining engaged on multiple platforms
• Determine the proper balance of traditional and social strategies for maximizing brand empowerment
• Proven methods for aligning brand goals with departmental budgets
Chris Parsons
Director of MarketingNewegg Canada
14:30 - 15:05 Afternoon Refreshment & Networking Break In The Solutions Zone
15:05 - 15:25 Beyond the Rack’s Mobile App Development Story
• Why BTR build their app and why we built it when they did
• IOS vs. Andriod considerations
• iPhone vs. iPad considerations
• Push vs. Native UI
15:25 - 15:55 Panel Discussion: Mobile Applications—Is The Return on Engagement Justifying The ROI?
• Analyzing the expense of building an application and how to justify the time and cost
• Abstracting which aspects of eCommerce site are to be duplicated onto an app, and that the information is authentic and engaging
• App content creation debate: have targeted experiences or one branded app?
• In-store apps: the changing face of “clientelling”