James Connell

VP, eCommerce
Roots Canada Ltd

Check out the incredible speaker line-up to see who will be joining James.

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Day 1

Monday, May 5th, 2014

16:40 Creating And Maintaining Omni-Channel Strategies To Generate Long-Term Growth For Your Brand

Moving towards a sustainable omni-channel approach that generates revenue for your brand can’t be done overnight. Your brand’s plan requires buy-in from key stakeholders to ensure all understand the strategy for long-term growth. Join James Connell as he discusses what opportunities Roots sees as well as some bumps in the road he and his team have been able to overcome.
• Carrying the same brand message through multiple online channels
• Web content
• Search
• E-mail
• Social media
• Articulating the value to key stakeholders of consistent omni-channel contact strategies for long-term growth
• Building logistics for in-store pick-up and ship from store
• Understanding an effective omni-channel approach doesn’t necessarily generate an immediate ROI for your business