Day 1

Registration Sponsored By Sailtrhu

The beauty of an eCommerce website is the ability to list more of an assortment of goods that may not be available in your store. The challenge: how does a brand get its full catalog online to “extend the aisle?" Krista Collinson will discuss tactics she and her team have implemented at Toys R Us to work collaboratively, ensuring their customers have the best products available, and delivered in a timely manner. She will review:
• Delivering business value with more merchandise assortment while maintaining ease of site usability
• Making the best use of your brand’s inventory—deciding which UPC codes are most valuable to expand your selection
• Implementing processes to accelerate the number of SKUs put onsite

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Consumer consumption is shifting. More Canadians than ever are using mobile devices at all times throughout the day, checking their News feeds to connect them to the people and things they care about most. With all eyes on mobile, the opportunity for retailers to connect with the right people at the right time has never been greater.

Facebook’s News feed has become a user’s personalized newspaper, curated by family, friends, and the brands they care about, creating an opportunity for retailers to share relevant and timely content for people to discover. In this session Josh Bloom, Group Director of Retail, will provide insight into how retailers can accomplish their business goals in the News feed economy and mobile first world.

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Just why is the maturity of Canadian online retail so far behind the US? Some would have us believe it’s the why is the maturity of Canadian online retail so far behind the US? Some would have us believe it’s the consumer’s fault – that us Canadians are simply stuck in our ways, technology shy and afraid of the buy button. Join Peter Sheldon, principal analyst at Forrester Research, as he explores Forrester’s consumer Technographic trends data to see if Canadian shoppers really are different from our US counterparts. The findings are revealing – the truth be told, Canadian online shoppers are no different from our American cousins – we are tech savvy and eager to spend online. In this session you’ll learn:
• How Mobile and tablet adoption and usage trends in Canada differ to the US.
• The real issues that lead Canadian’s online shoppers to abandon their cart and how these differ versus US online shoppers
• How savvy retailers in Canada are embracing the age of the customer
• The factors driving Canadian online retail growth
• How consumer expectations in Canada are rapidly changing

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These interactive sessions are your opportunity to learn about the most innovative eCommerce and omni-channel solutions on the market. Each table will have a specific theme, and you will get to learn from all speakers and network in this relaxed setting. A highlight of the eTail Canada program, roundtable discussions are your best opportunity to idea-share with your peers.

1. Optimizing Delivery Convenience By Product Category

Marc Smith, Director, eCommerce Market Development, Canada Post

2. Ecommerce Platforms For Omnichannel Excellence

Chris Hooven, SVP, Sales & Business Development, OSF Global Services

3. From Search Engine Optimization To Search Experience Optimization: The New Reality Of Search

Guillaume Bouchard, CEO, iProspect Canada; Annette Warring, President, Aegis Media Canada

4. The Retail Order Management Imperative: Why OMS Is Playing A Pivotal Role In Cross-Channel Revenue Growth

Michael Turcsanyi, President, OrderDynamics Corp

5. Enabling An Efficient Retailer Distribution Model To Support eCommerce Growth

Ramsey Mansour, VP of Marketing, Purolator

6. RTB And Data Marketing: Leveraging Your Data To Optimize Your Acquisition And Loyalty Campaigns

Olivier Goulon, Partner and Co-Founder, makazi group

7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition

Rajen Ruparell, Co-founder, Groupon International (Citydeal), SVP Global Sales Groupon

8. A Road Map to Building a Successful Affiliate Marketing Program

Paresh Vadavia, Co-Founder & Director of Affiliate Marketing, OPMpros.com

9. Revealed: The Critical Connections of eCommerce

David Johnson, Sales Director, eCommera

Curt Weaver, Sales Engineer, eCommera

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These interactive sessions are your opportunity to learn about the most innovative eCommerce and omni-channel solutions on the market. Each table will have a specific theme, and you will get to learn from all speakers and network in this relaxed setting. A highlight of the eTail Canada program, roundtable discussions are your best opportunity to idea-share with your peers.

1. Optimizing Delivery Convenience By Product Category
Marc Smith, Director, eCommerce Market Development, Canada Post

2. Ecommerce Platforms For Omnichannel Excellence
Chris Hooven, Sr. Vice President of Sales & Business Development, OSF Global Services

3. From Search Engine Optimization To Search Experience Optimization: The New Reality Of Search
Guillaume Bouchard, CEO, iProspect
Annette Warring, President, Aegis Media Canada

4. The Retail Order Management Imperative: Why OMS Is Playing A Pivotal Role In Cross- Channel Revenue Growth
Michael Turcsanyi, President, OrderDynamics Corp

5. Enabling An Efficient Retailer Distribution Model To Support eCommerce Growth
Executive Presenter, Purolator

6. RTB And Data Marketing: Leveraging Your Data To Optimize Your Acquisition And Loyalty Campaigns
Olivier Goulon, Partner and Co-Founder, makazi group

7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition
Rajen Ruparell, Co-founder Groupon International (Citydeal), SVP Global Sales Groupon

These interactive sessions are your opportunity to learn about the most innovative eCommerce and omni-channel solutions on the market. Each table will have a specific theme, and you will get to learn from all speakers and network in this relaxed setting. A highlight of the eTail Canada program, roundtable discussions are your best opportunity to idea-share with your peers.

1. Optimizing Delivery Convenience By Product Category
Marc Smith, Director, eCommerce Market Development, Canada Post

2. Ecommerce Platforms For Omnichannel Excellence
Chris Hooven, Sr. Vice President of Sales & Business Development, OSF Global Services

3. From Search Engine Optimization To Search Experience Optimization: The New Reality Of Search
Guillaume Bouchard, CEO, iProspect
Annette Warring, President, Aegis Media Canada

4. The Retail Order Management Imperative: Why OMS Is Playing A Pivotal Role In Cross- Channel Revenue Growth
Michael Turcsanyi, President, OrderDynamics Corp

5. Enabling An Efficient Retailer Distribution Model To Support eCommerce Growth
Executive Presenter, Purolator

6. RTB And Data Marketing: Leveraging Your Data To Optimize Your Acquisition And Loyalty Campaigns
Olivier Goulon, Partner and Co-Founder, makazi group

7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition
Rajen Ruparell, Co-founder Groupon International (Citydeal), SVP Global Sales Groupon

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These interactive sessions are your opportunity to learn about the most innovative eCommerce and omni-channel solutions on the market. Each table will have a specific theme, and you will get to learn from all speakers and network in this relaxed setting. A highlight of the eTail Canada program, roundtable discussions are your best opportunity to idea-share with your peers.

1. Optimizing Delivery Convenience By Product Category
Marc Smith, Director, eCommerce Market Development, Canada Post

2. Ecommerce Platforms For Omnichannel Excellence
Chris Hooven, Sr. Vice President of Sales & Business Development, OSF Global Services

3. From Search Engine Optimization To Search Experience Optimization: The New Reality Of Search
Guillaume Bouchard, CEO, iProspect
Annette Warring, President, Aegis Media Canada

4. The Retail Order Management Imperative: Why OMS Is Playing A Pivotal Role In Cross- Channel Revenue Growth
Michael Turcsanyi, President, OrderDynamics Corp

5. Enabling An Efficient Retailer Distribution Model To Support eCommerce Growth
Executive Presenter, Purolator

6. RTB And Data Marketing: Leveraging Your Data To Optimize Your Acquisition And Loyalty Campaigns
Olivier Goulon, Partner and Co-Founder, makazi group

7. Creating Partnerships To Drive Your Online Marketing, Sales And New Customer Acquisition
Rajen Ruparell, Co-founder Groupon International (Citydeal), SVP Global Sales Groupon

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Now, more than ever, customers are coming to stores equipped with knowledge about your products. Brick and mortar stores must be prepared for this customer to combat showrooming, crate an omni-experience, and be able to capture in-store information on this knowledgeable consumer. Learn from this panel of experts what technology they are using in-stores to:
• Attain in-store information, customer data to build an accurate customer profile
• Use tablets and kiosks in-store to optimize the shopping experience and explain your product in detail
• Embrace and complying with customer self-service and adapting to shoppers’ new show-rooming habits
• Discover what tools you need to execute: mobile technology, store check-ins, iPads, and how to prioritize what’s needed most

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Moving towards a sustainable omni-channel approach that generates revenue for your brand can’t be done overnight. Your brand’s plan requires buy-in from key stakeholders to ensure all understand the strategy for long-term growth. Join James Connell as he discusses what opportunities Roots sees as well as some bumps in the road he and his team have been able to overcome.
• Carrying the same brand message through multiple online channels
• Web content
• Search
• E-mail
• Social media
• Articulating the value to key stakeholders of consistent omni-channel contact strategies for long-term growth
• Building logistics for in-store pick-up and ship from store
• Understanding an effective omni-channel approach doesn’t necessarily generate an immediate ROI for your business

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This reception is only open to participants of this day’s sessions. Cocktail Reception is at the Zazou Lounge (across the street from Hyatt Regency at 315 King Street West).