eTail Canada 2014 (past event)
05 - 07 May, 2014
Hyatt Regency Toronto, Toronto, ON
Contact Us: 1.646.200.7530
Tammy Butterfield
Director, eCommerce
Sears Canada
Check out the incredible speaker line-up to see who will be joining Tammy.
Download The Latest AgendaDay 1
Monday, May 5th, 2014
16:10 Using Multi-Channel Technology To Link The Online And In-Store Experience
Now, more than ever, customers are coming to stores equipped with knowledge about your products. Brick and mortar stores must be prepared for this customer to combat showrooming, crate an omni-experience, and be able to capture in-store information on this knowledgeable consumer. Learn from this panel of experts what technology they are using in-stores to:
• Attain in-store information, customer data to build an accurate customer profile
• Use tablets and kiosks in-store to optimize the shopping experience and explain your product in detail
• Embrace and complying with customer self-service and adapting to shoppers’ new show-rooming habits
• Discover what tools you need to execute: mobile technology, store check-ins, iPads, and how to prioritize what’s needed most
• Attain in-store information, customer data to build an accurate customer profile
• Use tablets and kiosks in-store to optimize the shopping experience and explain your product in detail
• Embrace and complying with customer self-service and adapting to shoppers’ new show-rooming habits
• Discover what tools you need to execute: mobile technology, store check-ins, iPads, and how to prioritize what’s needed most