Jordan Versluis

Jordan has worn many hats in nearly 8 years with Boathouse. Starting in sales at the store level before working his way up internally to digital marketing and design, Jordan became the company's second-ever e-commerce manager in 2012, a path that has given him a thorough understanding of Boathouse’s audience and objectives. He has spearheaded Boathouse’s transition to an omni-channel shopping destination, and under his watch, e-commerce sales have increased four-fold. Jordan is responsible for overseeing digital marketing and social media, website content and development, customer experience, and order fulfillment. But that's just his day job. By night, Jordan turns his attention to Cleverpixel.ca, a graphic design firm he has owned and operated since 2009.