Peter Sheldon

Just why is the maturity of Canadian online retail so far behind the US? Some would have us believe it’s the why is the maturity of Canadian online retail so far behind the US? Some would have us believe it’s the consumer’s fault – that us Canadians are simply stuck in our ways, technology shy and afraid of the buy button. Join Peter Sheldon, principal analyst at Forrester Research, as he explores Forrester’s consumer Technographic trends data to see if Canadian shoppers really are different from our US counterparts. The findings are revealing – the truth be told, Canadian online shoppers are no different from our American cousins – we are tech savvy and eager to spend online. In this session you’ll learn:
• How Mobile and tablet adoption and usage trends in Canada differ to the US.
• The real issues that lead Canadian’s online shoppers to abandon their cart and how these differ versus US online shoppers
• How savvy retailers in Canada are embracing the age of the customer
• The factors driving Canadian online retail growth
• How consumer expectations in Canada are rapidly changing