Chris Parsons

Likes. Tweets. #Insta. Check-ins. 1. All these things are now part of your everyday vocabulary. And if you don’t know how to best utilize these things, it is time to learn what language and social tools are needed to invigorate the consumer to buy your product and increase your sales. By knowing where you consumer is on which social media tools at what times, you will build a brand loyalist, and that is then a relationship for years to come. • Assessing as a brand which social platform is most influential for your target consumers • Creating content on platforms—which is a best fit and which content is a time-waster • When a new platform emerges, do you join right away to establish your brand or do you wait to see how other brands are utilizing it? • Building a social game-plan and strategy for each platform, and where you can save time by cross-network promotions • Being efficient with your bandwidth and getting buy-in from other departments to produce expert content

To have a successful social program, your teams must understand the determining factors that drive brand cahnnel selection. Join Chris Parsons and learn tips to examine true operational costs of multi-channel brand engagement. In this session, Chris will explain how to:
• Explore effective strategies for avoiding brand dilution while remaining engaged on multiple platforms
• Determine the proper balance of traditional and social strategies for maximizing brand empowerment
• Proven methods for aligning brand goals with departmental budgets