eTail Canada 2014 (past event)
05 - 07 May, 2014
Hyatt Regency Toronto, Toronto, ON
Contact Us: 1.646.200.7530
Bal Sahjpaul
Head of eCommerce
Air Canada
Day 3
Saturday, July 5th, 2014
15:25 Panel Discussion: Mobile Applications—Is The Return on Engagement Justifying The ROI?
Mobile has become a primary way for your consumer to search and research your brand’s product during their free time, and even in your store. As such, mobile commerce, or mCommerce, is now a necessity for your marketing mix—but in which way should you execute your mobile strategy? Is an app better for you to entertain and educate the consumer versus a mobile-optimized site? This panel of experts demonstrates their successes and challenges with mobile applications and the future of mCommerce:
• Analyzing the expense of building an application and how to justify the time and cost
• Abstracting which aspects of eCommerce site are to be duplicated onto an app, and that the information is authentic and engaging
• App content creation debate: have targeted experiences or one branded app?
• In-store apps: the changing face of “clientelling”
• Analyzing the expense of building an application and how to justify the time and cost
• Abstracting which aspects of eCommerce site are to be duplicated onto an app, and that the information is authentic and engaging
• App content creation debate: have targeted experiences or one branded app?
• In-store apps: the changing face of “clientelling”