Neil Capel

Founder and CEO
Sailthru

Neil Capel is the Founder and CEO of Sailthru, the leading provider of personalized marketing communications technology. Sailthru technology is driving a major shift in how today’s leading brands including Fab.com, Thrillist/Jack Threads, Everlane, Huffington Post, and Business Insider, engage with their individual customers and optimize their revenue opportunities. Neil’s successful track record of working on large-scale, high-demand web systems led him to develop Sailthru's unique Smart Data™ capabilities. Prior to founding Sailthru, Neil was the CTO for MusicNation, ASmallWorld, and Money-Media (acquired by The Financial Times). Today, Neil is also an adviser to several startups, including Refinery29.com and Zootoo.com and is a Venture Partner at Bowery Capital, a seed stage venture fund focused on transformational upgrades to enterprise technologies. Neil was also named to the The Silicon Alley 100 in 2011 and 2012 as one of New York City's most influential technology leaders. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category.

Check out the incredible speaker line-up to see who will be joining Neil.

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Day 3

Saturday, July 5th, 2014

11:00 Transform Your User Experience By Delivering Real Omnichannel Relevance To Optimize Engagement And Conversion

Relevance is the key to engagement. Engagement is the key to increasing conversion, retention and lifetime value.

54& ofCxOs foresee a major change in the business landscape to a focus on customers as individuals. Over the next 3-5 years therse people say their priorities will be customer experience management and e-commerce. Yet 82% of CMOs feel underprepared for the current and coming dat a explosion says IBM.

Relevance has already become a competitive differentiator and will become table stakes.

Learn what you can do today to achieve true 1:1 interactions across channels, using the data from existing interactions with customers and prospects, to create user-centric personalization that drives key KPIs such as revenue.