Nancy Richardson

Global Digital & Brand Strategy
Lululemon

Check out the incredible speaker line-up to see who will be joining Nancy.

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Day 3

Saturday, July 5th, 2014

09:35 Analyzing A Brand’s Journey With Authentic Digital Engagement

Marketing programs today are evolving from “traditional to digital, and back to traditional”…creating the pattern of 1:many; to 1:1; to many for 1. With digital, marketing programs are adjusting from quantity to quality, and “we to me.” As such, with the immediacy of connecting 1:1, we must remind ourselves how to show up authentically and create an emotional attachment to the brand. Join Nancy as she discusses:

• How quickly love and trust can be lost in digital
• How important it is to engage, make people feel heard
• How to show up authentically and create an emotional attachment.
• How to deliver and measure engaging experiences