Yves Rannou

Director eCommerce & Social Media, Air Canada Vacations
Air Canada

Yves is an executive eCommerce leader and visionary with a combined expertise in business management and usability consumer experience with 19 + years of professional experience in eCommerce, travel/tourism, telecommunications, & portals (Air Canada Vacations, Air Canada, enRoute, Sympatico MSN, Rogers, Bell Canada .. to name just a few). Yves has 25 + engagements as a professional guest speaker under his belt.

Check out the incredible speaker line-up to see who will be joining Yves.

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Day 2

Thursday, June 5th, 2014

10:00 Panel Discussion: The KPIs Every Marketer Needs To Prove Value To C-Level

Developing best practices for digital marketing programs that are based on consumer life-cycle and purchase behavior are essentials for successful customer acquisition, cultivation and retention. By creating a well-measured strategy with these KPIs, you will set your company on the path to success:
• Engagement rate: tracking fan/follower interaction and in what time frames
• Response rate and time: proving if you need more bandwidth to respond to follower questions and posts
• Shareability: which content is most enticing to consumers to share, and capitalizing on those influencers
• ROI: culminating promoted content that has lead back to sale
• Showing your key stakeholders if there is no digital buy-in, what is the cost of the missed-value opportunities
• Selling your project “up-the-chain” to ensure your digital project gets approval