Tanja Zelko

Director, Digital Marketing
Spinrite

Tanja is Director, Digital Marketing, for Spinrite, the largest marketer of hand-knitting yarns in North America's mass market. Overseeing the digital strategy, Tanja is focused on growing the organization’s current online communities and optimizing the online experience for their consumers. A digital marketing professional with ten years experience across a variety of industries, Tanja has a passion for social media, email marketing and of course, knitting.

Check out the incredible speaker line-up to see who will be joining Tanja.

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Day 2

Thursday, June 5th, 2014

14:35 Panel Discussion: Leveraging Social Media: Optimizing Your Presence Across Platforms

With the plethora of social media today, how do you decide which platform is best for your brand? This panel debates the pros and cons of Facebook, Instagram, Pinterest, Twitter, and YouTube. Find out why you need to pick the right platforms to connect with your customers—and what tricks have worked to get consumers to share their purchases with their social networks.
• Outlining the must-have social platforms:
• Facebook
• Instagram
• Pinterest
• Twitter
• YouTube
• Debating pros and cons of each platform:
• What are the obstacles?
• What are the opportunities?
• Interacting with your customer on the platforms- is it a do or a don’t in the Canadian marketplace?