Steve McPhee

CMO
eLuxe

Steve is an tech entrepreneur with over 15 years of experience. Steve was a co-founder of MakeoverSolution, a technology and media company funded by Rho Canada and Village Ventures which was sold in 2011 to Stylecaster Media Inc. Steve is currently the COO of eLUXE, a Toronto-based start-up which operates eLUXE.ca an e-tailer of contemporary women’s clothing and accessories and runs the fashion and lifestyle media property The LuxeLife. Steve started his career at Procter & Gamble after graduating from Wilfrid Laurier University.

Check out the incredible speaker line-up to see who will be joining Steve.

Download The Latest Agenda

Day 2

Thursday, June 5th, 2014

17:00 Pure Play C-Level Panel Discussion: Starting An eCommerce Business From The Ground Up

The Canadian consumer loves the digital age, and pure play businesses are popping up fast to satisfy their desire to shop smoothly online. The executives on this panel discuss the state of the Canadian eCommerce industry and how they have found their formula for success.
• Understanding how culture of eCommerce entrepreneurship has been developing in Canada
• Discussing what ways funding has been done to get the pure plays off the ground
• Lessons learned: top advice from ups and downs experienced