Stepanie Erb

Manager, Social Media
Four Seasons Hotels Inc

Check out the incredible speaker line-up to see who will be joining Stepanie.

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Day 2

Thursday, June 5th, 2014

09:00 Panel Discussion: Captivating The Customer With A Visually Stunning Site

When your customer visits your website landing page, you want to wow at inception to draw them into your brand’s world. There has been incredible advancement in the way of visual tools that excite and captivate the customer. This panel discusses ways you can implement to personalize and entertain the customer throughout their webpage visit, such as:
• Leveraging editorial to bring product detail to life
• Utilizing enhanced visual tools that mimic your offline experience and focus in on product quality
• Examining ways to evoke an emotional response from your online experience