Paul Sine

Paul Sine leads a team of consumer marketers who are responsible for the development and execution of TIMEX Group Canada market strategies and tactics. Timex is the leading brand of watches in the Canadian marketplace. Paul has reorganized the marketing focus from mainstream classic advertising to driving digital leads and increasing conversion. Half of the brand management team is now fully dedicated to online integrated marketing initiatives involving timex.ca and Timex’s social properties; and establishing programs that drive conversion with Timex’s retail customers and sport marketing partners. Paul has a BSC in Microbiology from University of Toronto and 20 years of brand marketing experience. He is married with 3 children and enjoys playing doubles squash, maintaining a backyard ice rink, and competing in the Joe’s Team triathlon.