eTail Canada 2014 (past event)
05 - 07 May, 2014
Hyatt Regency Toronto, Toronto, ON
Contact Us: 1.646.200.7530
Johnny Russo
Director, eCommerce
Mexx Canada
Check out the incredible speaker line-up to see who will be joining Johnny.
Download The Latest AgendaDay 2
Thursday, June 5th, 2014
10:00 Panel Discussion: The KPIs Every Marketer Needs To Prove Value To C-Level
Developing best practices for digital marketing programs that are based on consumer life-cycle and purchase behavior are essentials for successful customer acquisition, cultivation and retention. By creating a well-measured strategy with these KPIs, you will set your company on the path to success:
• Engagement rate: tracking fan/follower interaction and in what time frames
• Response rate and time: proving if you need more bandwidth to respond to follower questions and posts
• Shareability: which content is most enticing to consumers to share, and capitalizing on those influencers
• ROI: culminating promoted content that has lead back to sale
• Showing your key stakeholders if there is no digital buy-in, what is the cost of the missed-value opportunities
• Selling your project “up-the-chain” to ensure your digital project gets approval
• Engagement rate: tracking fan/follower interaction and in what time frames
• Response rate and time: proving if you need more bandwidth to respond to follower questions and posts
• Shareability: which content is most enticing to consumers to share, and capitalizing on those influencers
• ROI: culminating promoted content that has lead back to sale
• Showing your key stakeholders if there is no digital buy-in, what is the cost of the missed-value opportunities
• Selling your project “up-the-chain” to ensure your digital project gets approval