Day 2
Thursday, June 5th, 2014
Trust drives e-Commerce traffic, deeper interaction, site stickiness, order size, order value and conversions. Already proven in desktop browsers, trust is increasingly important as mobile sites and apps come to prominence. Come find out how trust ROIs as a competitive differentiator, creates free search preference, improves click-through rates, reduces cart abandonment, and increases order size – all while reducing security risk. Become the darling of your search team, the ROI enabler of your CIO, and the habit changer of comparison shoppers. Learn about:
• Creating preference and trust in your site before customers even arrive.
• The top 10 ways to lose a customer’s trust. These little errors can lose a lot of business.
• Driving a customer to and through your funnel with trust.
• Bringing your customers peace of mind by warding off fraudsters, phishers and attackers.