eTail Canada 2014 (past event)

05 - 07 May, 2014

Hyatt Regency Toronto, Toronto, ON

Contact Us: 1.646.200.7530

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Hicham Ratnani, Co-founder and COO at Frank & Oak
Frank & Oak Logo

Hicham Ratnani


Co-founder and COO
Frank & Oak

Check out the incredible speaker line-up to see who will be joining Hicham.

Download The Latest Agenda

Day 2

Thursday, June 5th, 2014


11:30 Driving Customer Loyalty Through Personal Connections

In the world of mass consumption, customers are looking to make personal connections with brands. Hicham Ratnani, co-founder and COO of online menswear brand Frank & Oak explains ways to reimagine your brand and connect with each customer individually. Highlights include:

• Using technology to connect with your customers’ personal values
• Using multiple touch points to create unique and engaging content
• Driving engagement and brand loyalty through individualized experiences
• Don’t just create a brand, create your brand

17:00 Pure Play C-Level Panel Discussion: Starting An eCommerce Business From The Ground Up

The Canadian consumer loves the digital age, and pure play businesses are popping up fast to satisfy their desire to shop smoothly online. The executives on this panel discuss the state of the Canadian eCommerce industry and how they have found their formula for success.
• Understanding how culture of eCommerce entrepreneurship has been developing in Canada
• Discussing what ways funding has been done to get the pure plays off the ground
• Lessons learned: top advice from ups and downs experienced