eTail Canada 2014 (past event)
05 - 07 May, 2014
Hyatt Regency Toronto, Toronto, ON
Contact Us: 1.646.200.7530
Dave Lewan
Vice President, Sales
ForeSee
Check out the incredible speaker line-up to see who will be joining Dave.
Download The Latest AgendaDay 2
Thursday, June 5th, 2014
11:50 Innovating Analytics: Gaining A Competitive Advantage In A Customer- Driven World, Hosted By ForeSee
Innovating Analytics: Gaining A Competitive Advantage In A Customer-Driven World
Today we are entering a paradox where it is both easier and harder than ever before to measure the customer experience. All of the tools are there, but are you using the right ones and using them the right way? As consumers’ expectations and technological capabilities continue to evolve so must the analytics used to measure the experiences as they migrate between your store, websites and mobile sites and apps. Since today’s consumers expect a seamless journey through these engagement points, there is a need for a comprehensive system of metrics that eliminates metric silos to better support today’s multichannel, multi-device world we live, shop and purchase in.
• Learn what the Next Generation of Customer Experience Analytics is and how it will help you better understand the customer experience.
• Find out how this next generation of predictive customer experience analytics can be a strategic asset and help increase the velocity of growth for your business.
• Using word-of-mouth metrics as an example, this session will examine the importance of innovating analytics so you can keep pace with the maturing customer and their continuously changing expectations to gain a competitive advantage.
Today we are entering a paradox where it is both easier and harder than ever before to measure the customer experience. All of the tools are there, but are you using the right ones and using them the right way? As consumers’ expectations and technological capabilities continue to evolve so must the analytics used to measure the experiences as they migrate between your store, websites and mobile sites and apps. Since today’s consumers expect a seamless journey through these engagement points, there is a need for a comprehensive system of metrics that eliminates metric silos to better support today’s multichannel, multi-device world we live, shop and purchase in.
• Learn what the Next Generation of Customer Experience Analytics is and how it will help you better understand the customer experience.
• Find out how this next generation of predictive customer experience analytics can be a strategic asset and help increase the velocity of growth for your business.
• Using word-of-mouth metrics as an example, this session will examine the importance of innovating analytics so you can keep pace with the maturing customer and their continuously changing expectations to gain a competitive advantage.