Arash Fasihi

CEO
Cymax Stores

Arash Fasihi is an internet marketing entrepreneur who understands the eCommerce industry and envisions a clear direction for the future of online shopping. After having studied IT at both Capilano University and UBC, Arash began his sales career in theretail divisions of Future Shop and Best Buy. Building upon his academic history and work experience, in 2001 he launched his own software company aimed at developing and marketing eCommerce solutions for the retail industry. After noticing the onlinedemand for high quality furniture, Arash launched Cymax Stores in 2004. Over the past ten years, Arash has since grown the company to have processed over 1 million orders with total revenues exceeding $350 million.

Check out the incredible speaker line-up to see who will be joining Arash.

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Day 2

Thursday, June 5th, 2014

09:20 Selecting The Right eCommerce Platform For Your Business

When deciding on a new eCommerce platform, how do you decipher which key criteria meet your needs? You need more than a scoring model to evaluate vendors—you need to rethink your current best practices in the platform-review process, while identifying how to avoid potential challenges that cause project delay and budget overages. Arash Fasihi discusses the eCommerce platform roadmap and more:
• Meticulously build your ecosystem the way manufacturers build factories
• Define and protect your core competency because it is what separates you from your competitors
• Create an omni-channel marketing approach so that your offering is never unknown to potential customers