Andrea Di Fabio

Having begun her career as a web community developer ten years ago, Andrea never dreamed that her experience would take her on the path to the world of e-commerce and interactive marketing. From designing websites, to developing launch plans and executing digital campaigns for multi-national companies such as Bombardier and L’Oreal, she has witnessed the evolution of e-business and the growing importance of digital marketing from the front lines. Today, Andrea is spearheading the global expansion of Canadian fashion makers Judith & Charles. Having launched their e-commerce site in September 2013 with tremendous success, the brand is already gaining market share across Canada and into the US. In 2014, Andrea will continue her work expanding the e-business to cover international territories with a constantly evolving multi-channel platform and fully integrated digital marketing strategy.