Mediacenter

Retail marketing is constantly evolving, thanks in large part to the availability of disruptive technologies and the emergence of new marketing channels. This report evaluates the state of retail marketing in Canada, assessing how well Canadian businesses are leveraging these new technologies and marketing channels. Click on the image at left to download the latest report.

We fielded more than 100 retailer surveys at our 2013 eTail Canada event in order to uncover technology spending habits from a number of verticals in Canadian online retail, including, but not limited to; apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers, as well as specialty/niche. This survey uncovers “from-the-trenches” ideas about spending by Canadian Retailers. Benchmark your external solutions against your peers; and be sure to attend our 2014 eTail Canada conference to gathering more results from your fellow retailers.

eTail Canada is “the one stop shop” for ecommerce and multi-channel best practices, networking and technology evaluation for Canadian retailers. To see who will be attending eTail Canada in 2014, simply click on the button on the left and fill out the form with your details. Participating companies include: - Canadian Tire - Etsy - Home Depot Canada - Indigo Books & Music - Lowes Canada - Lululemon Athletica - Sears Canadaa - Staples Canada - Timex Canada - Guitar Center... and many more.

With a phenomenal launch in 2011, eTail Canada has turned out to be “the one stop shop” for ecommerce and multi-channel best practices, networking and technology evaluation for Canadian retailers. To see who attended eTail Canada in 2013, simply click on the icon below and fill out the form with your details. Download the eTail Canada 2013 Attendee List Companies who joined eTail Canada in the past include: Beyond The Rack Canadian Tire Overstock.com Oakley Canada Ford Canada Roots Canada Royal Canadian Mint Sears Canada Staples Canada SHOP.CA Toyota Canada Toys R Us Williamson Dickies Canada... and many more! Download the attendee list to see who will be attending this year.

With a phenomenal launch in 2011, eTail Canada has turned out to be “the one stop shop” for ecommerce and multi-channel best practices, networking and technology evaluation for Canadian retailers. To see who attended eTail Canada in 2012, simply click on the icon below and fill out the form with your details. eTail Canada 2012 Attendee List Companies who joined eTail Canada in 2012 included: Beyond The Rack Canadian Tire Overstock.com Oakley Canada Ford Canada Roots Canada Royal Canadian Mint Sears Canada Staples Canada SHOP.CA Toyota Canada Toys R Us Williamson Dickies Canada... and many more!

Check Out The ReportM This survey marks the first year of uncovering “from-the-trenches” ideas about technology spending for Canadian Retailers. We hope that you are able to benchmark your external solutions against your peers, and look forward to seeing you at our 2013 conference for results gathering from your fellow retailers.

Sears Canada’s Do’s and Don’ts of Online vs. In-Store Merchandising Traditional retailers surely agree: online merchandising is an entirely different animal than the in-store bear you might be used to. While it can take weeks or months to measure merchandising trends in store, online trends manifest immediately, and therefore data must be analyzed frequently and swiftly to determine what should be put in front of consumers. Tom Maryniarczyk, Associate VP of E-Commerce Analytics and Promotions at Sears Canada, spoke to eTail about how using data to back up decisions is key to the success of online merchandising. He also pointed out how important it is to offer an easy guest checkout option and ask for as little info as possible from customers, so as to get them through that purchase door.

eTail Canada 2012 Event Recap: We had a great show last year with over 200 marketing and ecommerce executives from top Canadian retailers attending. You couldn’t make it due to timing conflicts? Just heard about the event? OR Attended but just need a refresher? Check out our 2012 eTail Canada Post Show Recap, highlighting the case studies presentate at the conference.

You probably attend a fair number of conferences a year. Having something to take back to the office that recaps the event for you is just plain helpful. So we've created a Post Show Report that we hope gives you the basic information about: Who Attended the Event Their Industry and Job Level Breakdown What Attendees Were Saying Onsite How Your Company Can Benefit by Being Involved  Many Other Insights If you've never attended eTail Canada, download this Post Show Report to get a sense of what you're missing out on! We had a terrific speaker faculty on record with over 52 speakers who broke ground with innovative strategies for overcoming common challenges and taking their business to new heights.